We all age but do you know how ageing occurs?

Our bodies are made up of cells and ageing occurs when any of those cells die. As an infant, child or young adult our body’s cells are strong, resilient and can make new cells. As the years advance, our body’s ability to generate new cells diminishes thus leading to cell death and ensuing the ageing process.

Scientifically, anti-ageing is to stop, delay or reverse the ageing process. In the medical community, anti-ageing medicines are for the early detection, prevention and treatment of age related diseases to prevent or limit the process of becoming old so that old age is not about being diseased, crippled, weak or dependent.

Free radicals are at the heart of ageing

Medical researchers and scientists usually have debates when it comes to the concerns of the medical field but all of them unanimously agree on the fact that the ageing process depends primarily on your lifestyle. Together with the environment in which you live, the free radicals get formed which are eventually the root cause of the further damage done.

What are free radicals?

Free radicals are atoms or groups of atoms with an odd (unpaired) number of electrons and can be formed when oxygen interacts with certain molecules. Once formed, these highly reactive radicals can start a chain reaction, like dominoes. Their chief danger comes from the damage they can do when they react with important cellular components such as DNA or the cell membrane. Cells may function poorly or die if this occurs.

The process of the formation of free radicals in the body happens at much larger scale than we can probably imagine. Scientists in the field of antioxidants estimate that just one cell in the human body is hit about 10,000 times a day by a free radical. If that’s multiplied by the trillions of cells in the body, the magnitude of this activity is tremendous.

The question that arises is how do you protect yourself against free radicals?

Protecting yourself against free radicals with antioxidants is the most effective way to reduce the risk of many health problems associated with ageing. These include heart diseases, cancer, arthritis, diabetes, cataract and macular degeneration, Alzheimer’s disease, Parkinson’s disease and others.

What are Antioxidants?

Antioxidants are unique nutrient compounds obtained from certain foods, primarily fruits and vegetables. Your body is also capable of producing antioxidant enzymes which work in conjunction with those you eat. When antioxidant levels in the body are lower than those of free radicals due to factors like poor nutrition or lots of incoming toxins, the immune system is overloaded and ageing occurs.

Our ability to produce antioxidants in the body declines with age. The reason that antioxidants are often touted as “anti-ageing” compounds is because they help protect us from age-related diseases which are caused in part by free radicals and inflammation. While we can never entirely stop the ageing process, a diet high in antioxidants help us age much more gracefully — living longer, healthier more vibrant lives. Antioxidants help us stay young and prevent diseases. Our bodies need antioxidants to protect the cells from damage caused by free radicals.

Now the question should never be that whether we should take the antioxidants or not. We should rather ask which one we should take and why?

The King of Antioxidants

Oriflame is proud to bring to you the king of antioxidants – Astaxanthin in its bestselling product, the Swedish Beauty Complex Plus!

This revolutionary product has an edge above the rest of the antioxidants supplements. It is obtained from the islands of Archipelago sea which has an algae called Haematococcus Pluvialis. The algae are naturally green in colour but turn red when gets subjected to harsh UV rays. The change in colour is because of a pigment Astaxanthin, which gets produced as a defence mechanism to fight against the free radicals.

The Swedish Beauty Complex Plus has the combination of two powerful antioxidants – Astaxanthin and Anthocyanin. Astaxanthin is called as the King of all Antioxidants because it is 550 times stronger than Vitamin E and 6000 times stronger than Vitamin C. It can identify 19 different kinds of free radicals at a time to which it can donate its electrons. It is not pro-oxidant like other antioxidants hence can never be hazardous when exhausted. Its unique structure gives it an ability to give a hug to cell membranes from fat soluble layer to the water soluble layer and inside the cell membrane too. This unique property enables Astaxanthin to prevent the formation of free radicals inside the cell membrane and collection of free radicals which happens outside the cell membrane.

Swedish Beauty Complex Plus is a revolutionary product. Its components, Astaxanthin and Anthocyanin help in a lot of things –

  1. Enhances immune response
  2. Improves skin condition
  3. Improves endurance


Now that you all know how effective the Swedish Beauty Complex Plus is, I recommend you to have one capsule of the Swedish Beauty Complex Plus every day. I’d suggest that you make this a part of your diet itself.

You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *